social media

So When SHOULD You Post To Social?

So When SHOULD You Post To Social?

There’s so much information out there about what works and what doesn’t on social. When should you post. Where should you post. What should you post… It all matters and there’s probably a thousand different answers to that. So let’s start with the basics. Check out the below stats from SOCi on social demos and the best times and places to post. Check it out!

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Posted by Stephanie Cole in Branding, Facebook, Instagram, Marketing, SnapChat, Tumblr, Twitter, 0 comments

Tumblr’s Advertising Problem

Recently,  Tumblr had gone into overdrive when it came to testing out various forms of advertising. Their most recent endeavor looked a little something like this (imagine a random ad in the middle of it):

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There was nothing user-friendly about the ad. While these were running, I came across a blog post that touched right on this issue, and I ended up addressing it, both as a tumblr user and as a social media expert. I thought I’d share that little exchange with you. Take a look!

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Posted by Stephanie Cole in Advertising, Tumblr, 0 comments
Social Media Week – What You’re Missing

Social Media Week – What You’re Missing

One of the reasons I went into business for myself was that I got tired of hearing friends say, “I have a Facebook page. I can run a business page there.” Business pages are so vastly different than personal pages, I ended up spending a lot of time teaching people how to use them properly.

Then I thought, why am I not charging for this? So, I did. I started building a business around the concept of teaching small companies and brands how to build their image on social platforms. That was before social media became Social Media.

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Posted by Stephanie Cole in Business, Marketing, 0 comments
The Viability of Twitter

The Viability of Twitter

Recently, several clients have had their Twitter accounts locked down due to organic follow back practices. You know, the cheat we all do (and won’t own up to) of following people with similar interests to your business in hopes of a follow back. After all, that’s what sites like Tweepi and iUnfollow are for. To help clean all that up and make the practice easier.

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Posted by Stephanie Cole in Twitter, 0 comments
Social Media for Hire (Blocking) – Yes, it’s still an issue

Social Media for Hire (Blocking) – Yes, it’s still an issue

Here’s a question that’s plagued so many HR managers and potential hires alike: Is it still acceptable to ask for a potential hire’s social media pages for their background check? Or, in some cases, a current employee’s to see if they’re talking about the company?

So many firms still say yes.

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Posted by Stephanie Cole in Business, 0 comments

To Human or Not To Human

First off, let me just apologize for my absence. I’m finally back to my business blog.

 

So, here’s an interesting question I receive from clients all the time: How ‘humanized’ should they make their social media channels?

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Posted by Stephanie Cole in Business, 0 comments