Facebook algorithm

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two months ago, Zuckerberg announced a new version of the much loathed Facebook Algorithm that would make it…that much more loathed (is that even possible) to businesses and professional pages alike. He was pushing away from businesses showing up in newsfeeds and making it more people focused.

His reasoning was that Facebook should be more friends and family oriented, and driven to give you the content you (supposedly) want to see. It would show “…less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Well, it’s been a few months (though it feels like years) and the changes are definitely being felt.

Continue reading →

Posted by Stephanie Cole in Advertising, Facebook, 0 comments