Welcome to my collaborative blog post with Erin Dwyer-Frazier, of Law Offices of Erin Dwyer-Frazier! Social Media is such an important aspect for artists, and utilizing it can help get your pieces out there, but what about in-person events? Choosing the right event to get to can sometimes be trickier than it seems.
Do you know what this month is?
(No, we aren’t talking about my birthday, but we can if you want to. I love birthdays.)
No, this marks the milestone of six months since I relaunched 131 Consulting. Exciting, right???
One of the best lines that was ever said to me about Facebook was this: “Facebook is in the business of making money for Facebook.” And honestly, I don’t think I’ve ever heard truer words. What once was the ultimate form of grassroots marketing is now a robust ads generator and marketing platform.
But here’s the thing: It’s not just Facebook that’s in the business of making money for its social channel, and any good marketer should know that (and should tell you). Twitter has gotten into advertising, as has Linkedin and Instagram. But again, none of this is news.
Want to know what is news? Some of the more…interesting practices that are being used to get you to take up advertising and spend money to grow your channels, as opposed to the traditional method of engagement.
Well, it’s finally here. Since its announcement back in the Spring, Facebook has finally launched their new look for Pages across the board. Have you had chance to review your page yet?
It’s 2014. Where do you stand on Brand Integration?
A lot of people ask what it means to use Social Media for business these days. Is it just about posting updates? Making gifs and videos? Handing out links to articles?
Sure it is. But that all comes later.