There’s so much information out there about what works and what doesn’t on social. When should you post. Where should you post. What should you post… It all matters and there’s probably a thousand different answers to that. So let’s start with the basics. Check out the below stats from SOCi on social demos and the best times and places to post. Check it out!
It’s not everyday I come across an article or infograph or anything that tells me something about social I don’t already know. *pats self on the back* But every once in awhile I see something, and it’s just yes yes yes! This is so helpful and I must share it! And that’s exactly how I felt about this infograph on the ultimate social trifecta.
As everyone knows (or should), there’s three major points to ROI: the reach you pay for, the reach you aquire through quality posting, and who you were already going to reach to begin with (le fans). But how do you make them all work together? Take a look at this infograph from social listening too, Tracx, and learn how to leverage your social performance to achieve the very best in ROI.
One of the reasons I went into business for myself was that I got tired of hearing friends say, “I have a Facebook page. I can run a business page there.” Business pages are so vastly different than personal pages, I ended up spending a lot of time teaching people how to use them properly.
Then I thought, why am I not charging for this? So, I did. I started building a business around the concept of teaching small companies and brands how to build their image on social platforms. That was before social media became Social Media.
It’s fascinating, really. Instagram is one of the biggest social media channels out there. It’s owned by Facebook and has over 200 million monthly active users, and almost half of the top 100 brands post on an account.
But you know what Instagram doesn’t have? A way to schedule posts.
It’s 2014. Where do you stand on Brand Integration?
A lot of people ask what it means to use Social Media for business these days. Is it just about posting updates? Making gifs and videos? Handing out links to articles?
Sure it is. But that all comes later.
Consumers tend to think of big business Social Media outlets the same way they think of celebrity feeds. If you see that little blue check-mark, beware! It’s highly doubtful they’ll respond to you. Hell, chances are, they won’t even see you. So why bother?
But if that were true, then what would even be the point of Social Media? Companies set up pages because they’re supposed to (don’t even try and argue with me that they shouldn’t), but that doesn’t mean they know how to use them. But when they do… Oh, bless them left and right. They get that Social Media is the media meant for the masses, and if you aren’t actually talking to your consumers, just go and shut your page down now.
This is the story of my recent experience with American Airlines (@AmericanAir) and how they are absolutely doing it right.