Marketing

So When SHOULD You Post To Social?

So When SHOULD You Post To Social?

There’s so much information out there about what works and what doesn’t on social. When should you post. Where should you post. What should you post… It all matters and there’s probably a thousand different answers to that. So let’s start with the basics. Check out the below stats from SOCi on social demos and the best times and places to post. Check it out!

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Posted by Stephanie Cole in Branding, Facebook, Instagram, Marketing, SnapChat, Tumblr, Twitter, 0 comments
Social Media Week – What You’re Missing

Social Media Week – What You’re Missing

One of the reasons I went into business for myself was that I got tired of hearing friends say, “I have a Facebook page. I can run a business page there.” Business pages are so vastly different than personal pages, I ended up spending a lot of time teaching people how to use them properly.

Then I thought, why am I not charging for this? So, I did. I started building a business around the concept of teaching small companies and brands how to build their image on social platforms. That was before social media became Social Media.

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Posted by Stephanie Cole in Business, Marketing, 0 comments
The Dilemma of Instagram for Business

The Dilemma of Instagram for Business

It’s fascinating, really. Instagram is one of the biggest social media channels out there. It’s owned by Facebook and has over 200 million monthly active users, and almost half of the top 100 brands post on an account.

But you know what Instagram doesn’t have? A way to schedule posts.

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Posted by Stephanie Cole in Business, Instagram, Marketing, 0 comments

Big Businesses doing Social Media Right: My Experience with American Airlines

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Consumers tend to think of big business Social Media outlets the same way they think of celebrity feeds. If you see that little blue check-mark, beware! It’s highly doubtful they’ll respond to you. Hell, chances are, they won’t even see you. So why bother?

But if that were true, then what would even be the point of Social Media? Companies set up pages because they’re supposed to (don’t even try and argue with me that they shouldn’t), but that doesn’t mean they know how to use them. But when they do… Oh, bless them left and right. They get that Social Media is the media meant for the masses, and if you aren’t actually talking to your consumers, just go and shut your page down now.

This is the story of my recent experience with American Airlines (@AmericanAir) and how they are absolutely doing it right.

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Posted by Stephanie Cole in Marketing, 0 comments