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Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two months ago, Zuckerberg announced a new version of the much loathed Facebook Algorithm that would make it…that much more loathed (is that even possible) to businesses and professional pages alike. He was pushing away from businesses showing up in newsfeeds and making it more people focused.

His reasoning was that Facebook should be more friends and family oriented, and driven to give you the content you (supposedly) want to see. It would show “…less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Well, it’s been a few months (though it feels like years) and the changes are definitely being felt.

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Posted by Stephanie Cole in Advertising, Facebook, 0 comments
Stop Telling People to Be Engaging on Social Media

Stop Telling People to Be Engaging on Social Media

Have you noticed how bad I am at keeping up my blog? I can write in short form till the cows come home, but if you want long form…okay, yes I do that too, and do it well, but I get busy. At least that’s the excuse I’ve given my newly hired assistant. I don’t think she believes me.

So I’m jumping off 2018 by hopping up on my soapbox about something that has bugged the ish out of me ever since I got into social media marketing (back when the dinosaurs were only using an iPhone 1), and that’s this concept of posting engaging content.

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Posted by Stephanie Cole in Branding, Facebook, Instagram, SnapChat, Tumblr, Twitter, 0 comments
So When SHOULD You Post To Social?

So When SHOULD You Post To Social?

There’s so much information out there about what works and what doesn’t on social. When should you post. Where should you post. What should you post… It all matters and there’s probably a thousand different answers to that. So let’s start with the basics. Check out the below stats from SOCi on social demos and the best times and places to post. Check it out!

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Posted by Stephanie Cole in Branding, Facebook, Instagram, Marketing, SnapChat, Tumblr, Twitter, 0 comments

New Facebook Pages is here!

Well, it’s finally here. Since its announcement back in the Spring, Facebook has finally launched their new look for Pages across the board. Have you had chance to review your page yet?

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Posted by Stephanie Cole in Facebook, General, 0 comments