Business

This Color Looks Better On Me

This Color Looks Better On Me

Welcome (back) to 131 Consulting. It’s been a long and sordid journey, scraped from the ashes, as I clawed my way out of Mount Doom to run my own company. I can see you’re on the edge of your seat, so I won’t make you wait any longer. Here’s my story:

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Posted by Stephanie Cole in Advertising, Business, Personal, 0 comments
Social Media Week – What You’re Missing

Social Media Week – What You’re Missing

One of the reasons I went into business for myself was that I got tired of hearing friends say, “I have a Facebook page. I can run a business page there.” Business pages are so vastly different than personal pages, I ended up spending a lot of time teaching people how to use them properly.

Then I thought, why am I not charging for this? So, I did. I started building a business around the concept of teaching small companies and brands how to build their image on social platforms. That was before social media became Social Media.

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Posted by Stephanie Cole in Business, Marketing, 0 comments
The Dilemma of Instagram for Business

The Dilemma of Instagram for Business

It’s fascinating, really. Instagram is one of the biggest social media channels out there. It’s owned by Facebook and has over 200 million monthly active users, and almost half of the top 100 brands post on an account.

But you know what Instagram doesn’t have? A way to schedule posts.

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Posted by Stephanie Cole in Business, Instagram, Marketing, 0 comments
Social Media for Hire (Blocking) – Yes, it’s still an issue

Social Media for Hire (Blocking) – Yes, it’s still an issue

Here’s a question that’s plagued so many HR managers and potential hires alike: Is it still acceptable to ask for a potential hire’s social media pages for their background check? Or, in some cases, a current employee’s to see if they’re talking about the company?

So many firms still say yes.

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Posted by Stephanie Cole in Business, 0 comments

To Human or Not To Human

First off, let me just apologize for my absence. I’m finally back to my business blog.

 

So, here’s an interesting question I receive from clients all the time: How ‘humanized’ should they make their social media channels?

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Posted by Stephanie Cole in Business, 0 comments