Advertising

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two months ago, Zuckerberg announced a new version of the much loathed Facebook Algorithm that would make it…that much more loathed (is that even possible) to businesses and professional pages alike. He was pushing away from businesses showing up in newsfeeds and making it more people focused.

His reasoning was that Facebook should be more friends and family oriented, and driven to give you the content you (supposedly) want to see. It would show “…less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Well, it’s been a few months (though it feels like years) and the changes are definitely being felt.

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Posted by Stephanie Cole in Advertising, Facebook, 0 comments
This Color Looks Better On Me

This Color Looks Better On Me

Welcome (back) to 131 Consulting. It’s been a long and sordid journey, scraped from the ashes, as I clawed my way out of Mount Doom to run my own company. I can see you’re on the edge of your seat, so I won’t make you wait any longer. Here’s my story:

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Posted by Stephanie Cole in Advertising, Business, Personal, 0 comments

Tumblr’s Advertising Problem

Recently,  Tumblr had gone into overdrive when it came to testing out various forms of advertising. Their most recent endeavor looked a little something like this (imagine a random ad in the middle of it):

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There was nothing user-friendly about the ad. While these were running, I came across a blog post that touched right on this issue, and I ended up addressing it, both as a tumblr user and as a social media expert. I thought I’d share that little exchange with you. Take a look!

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Posted by Stephanie Cole in Advertising, Tumblr, 0 comments