To Human or Not To Human

First off, let me just apologize for my absence. I’m finally back to my business blog.


So, here’s an interesting question I receive from clients all the time: How ‘humanized’ should they make their social media channels?

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Posted by Stephanie Cole in Business, 0 comments

Big Businesses doing Social Media Right: My Experience with American Airlines


Consumers tend to think of big business Social Media outlets the same way they think of celebrity feeds. If you see that little blue check-mark, beware! It’s highly doubtful they’ll respond to you. Hell, chances are, they won’t even see you. So why bother?

But if that were true, then what would even be the point of Social Media? Companies set up pages because they’re supposed to (don’t even try and argue with me that they shouldn’t), but that doesn’t mean they know how to use them. But when they do… Oh, bless them left and right. They get that Social Media is the media meant for the masses, and if you aren’t actually talking to your consumers, just go and shut your page down now.

This is the story of my recent experience with American Airlines (@AmericanAir) and how they are absolutely doing it right.

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Posted by Stephanie Cole in Marketing, 0 comments

Welcome to Me!


Hello, world!

Welcome to the first official post of 131 Consulting, my Social Media consultation business. Don’t even act like you aren’t excited about this.

A couple years ago, I decided to start my own business to help those who find the prospect of Social Media for business a bit overwhelming. It’s okay, don’t be ashamed. There are more of you than you think.

I didn’t launch right away, not until a few months ago. But then I got busy. Always a good thing, but bad for having time to grow the details of my business (like a website). And since I’m a control freak, I have to do it myself. Outsourcing is for the other guy.

Which probably makes you beg the question, “If she doesn’t believe in outsourcing, then when would I outsource to her?”

Good question!

Because you aren’t. Well, you are, but not in the way that you think. My consultation is short term. I don’t take full-time clients on long-term. I’ll take you on for three months, help integrate your brand into Social Media, teach you how to use it, get your numbers growing, then send you on your way (sort of). After those three months are over, my fees get cut down to a negotiated rate, and all I’ll do at that point is help you with maintenance. The rest will be up to you. I’ll send you updates about what’s changing in Social Media, and keep tabs on your pages to make sure you’re able to maintain your social media presence.

So the next big question: Why?

Why operate this way? Because Social Media can only work if you’re willing to put in the effort. You are the one who’s there to take the pictures, talk about what’s going on in your business, be at the events, a day-in-the-life-of, etc. etc…

So, that’s what I’m here for and what I can do for you. I’m well versed in all forms of Social Media, being that I’m also an avid user of almost all of them. One day I’ll post an image of my desk setup at home, but I don’t think you’re ready for that yet.

PS: I’m not your average consultant. I try to put on my Business Face when with clients, but that only goes so far. Social Media is all about being yourself and being distinctive. The public can always tell when you’re being disingenuous. So I won’t be either. If I swear in your presence, I’m genuinely sorry. No I’m not.

Happy Trails and Happy Holidays!

Posted by Stephanie Cole in Company News, Just for fun, 0 comments