Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two Plus Two Equals Five: or the Disaster that is Facebook’s New Algorithm

Two months ago, Zuckerberg announced a new version of the much loathed Facebook Algorithm that would make it…that much more loathed (is that even possible) to businesses and professional pages alike. He was pushing away from businesses showing up in newsfeeds and making it more people focused.

His reasoning was that Facebook should be more friends and family oriented, and driven to give you the content you (supposedly) want to see. It would show “…less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Well, it’s been a few months (though it feels like years) and the changes are definitely being felt.

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Posted by Stephanie Cole in Advertising, Facebook, 0 comments
Stop Telling People to Be Engaging on Social Media

Stop Telling People to Be Engaging on Social Media

Have you noticed how bad I am at keeping up my blog? I can write in short form till the cows come home, but if you want long form…okay, yes I do that too, and do it well, but I get busy. At least that’s the excuse I’ve given my newly hired assistant. I don’t think she believes me.

So I’m jumping off 2018 by hopping up on my soapbox about something that has bugged the ish out of me ever since I got into social media marketing (back when the dinosaurs were only using an iPhone 1), and that’s this concept of posting engaging content.

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Posted by Stephanie Cole in Branding, Facebook, Instagram, SnapChat, Tumblr, Twitter, 0 comments
So When SHOULD You Post To Social?

So When SHOULD You Post To Social?

There’s so much information out there about what works and what doesn’t on social. When should you post. Where should you post. What should you post… It all matters and there’s probably a thousand different answers to that. So let’s start with the basics. Check out the below stats from SOCi on social demos and the best times and places to post. Check it out!

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Posted by Stephanie Cole in Branding, Facebook, Instagram, Marketing, SnapChat, Tumblr, Twitter, 0 comments
A Funny Thing Happened On The Way to Six Months

A Funny Thing Happened On The Way to Six Months

Do you know what this month is?

(No, we aren’t talking about my birthday, but we can if you want to. I love birthdays.)

No, this marks the milestone of six months since I relaunched 131 Consulting. Exciting, right???

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Posted by Stephanie Cole in General, 0 comments
Shadowbanning: It’s Shady Business

Shadowbanning: It’s Shady Business

One of the best lines that was ever said to me about Facebook was this: “Facebook is in the business of making money for Facebook.” And honestly, I don’t think I’ve ever heard truer words. What once was the ultimate form of grassroots marketing is now a robust ads generator and marketing platform.

But here’s the thing: It’s not just Facebook that’s in the business of making money for its social channel, and any good marketer should know that (and should tell you). Twitter has gotten into advertising, as has Linkedin and Instagram. But again, none of this is news.

Want to know what is news? Some of the more…interesting practices that are being used to get you to take up advertising and spend money to grow your channels, as opposed to the traditional method of engagement.

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Posted by Stephanie Cole in General, 0 comments
This Color Looks Better On Me

This Color Looks Better On Me

Welcome (back) to 131 Consulting. It’s been a long and sordid journey, scraped from the ashes, as I clawed my way out of Mount Doom to run my own company. I can see you’re on the edge of your seat, so I won’t make you wait any longer. Here’s my story:

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Posted by Stephanie Cole in Advertising, Business, Personal, 0 comments

Tumblr’s Advertising Problem

Recently,  Tumblr had gone into overdrive when it came to testing out various forms of advertising. Their most recent endeavor looked a little something like this (imagine a random ad in the middle of it):

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There was nothing user-friendly about the ad. While these were running, I came across a blog post that touched right on this issue, and I ended up addressing it, both as a tumblr user and as a social media expert. I thought I’d share that little exchange with you. Take a look!

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Posted by Stephanie Cole in Advertising, Tumblr, 0 comments
Social Media Week – What You’re Missing

Social Media Week – What You’re Missing

One of the reasons I went into business for myself was that I got tired of hearing friends say, “I have a Facebook page. I can run a business page there.” Business pages are so vastly different than personal pages, I ended up spending a lot of time teaching people how to use them properly.

Then I thought, why am I not charging for this? So, I did. I started building a business around the concept of teaching small companies and brands how to build their image on social platforms. That was before social media became Social Media.

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Posted by Stephanie Cole in Business, Marketing, 0 comments