The Dilemma of Instagram for Business

It’s fascinating, really. Instagram is one of the biggest social media channels out there. It’s owned by Facebook and has over 200 million monthly active users, and almost half of the top 100 brands post on an account.

But you know what Instagram doesn’t have? A way to schedule posts.

Social Media is 24/7/366. There is no middle ground, no day off (even though I totally took my birthday off yesterday). It’s every day, all day, the world over. Anybody who runs social media for a living knows there’s no such thing as a weekend off.

That means we rely on things like Hootsuite and Tweetdeck to make our lives just a little bit easier. Make it so we aren’t posting manually at who-knows-what time, and we can post it all conveniently from a third-party platform. Everything is convenient, and everything is right there.

Sure, some people say it creates better engagement when it’s all ‘in the moment’, but that’s not always feasible. If your optimal time for posting on Instagram is outside the realm of normal hours (no joke, your best time could be between three or four am, depending on your target market), are you expected to stay up and post then? Probably not.

Now, I do have a theory about this. It has to do with uploading images and pulling files from somewhere for them to live before a post goes live doesn’t work, but even as I’m writing my really vague reason as to why this may be the case, it sounds like just that to me. Vague. This is 2014. There has to be a way around that issue.

Of course, there are apps like Latergramme that will allow you to set up a post — set a ‘timer’, so to speak — then message you at the time you need to post. Then, with a click of a button, it opens your Instagram app with your post all set and ready to go. All you have to do is hit post. Helpful, but that still means your alarm is going off at 3:20 in the morning.

This post isn’t so much a ‘how to get around it’, but more of a ‘Hey, Instagram! Wake up and notice that the business world is on your site too, and we could use a little help here!’ Petulant? Maybe. But considering almost every major social media channel has scheduling capabilities, I think this four year old company needs to finally hop on the train.

Let us know when you’re ready to do this, Instagram. We’ll schedule something and get back to you.

*hops down off soapbox*

Posted by Stephanie Cole

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